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About Richa & Cleopatra

Richa Agarwal, Founder, Cleopatra

Richa Agarwal, Founder, Cleopatra. And an acclaimed wellness and nutrition consultant.

Founded by Richa Agarwal – an acclaimed beauty, wellness, makeup, and nutrition consultant – the Cleopatra chain of day spa, beauty, and wellness centres, is a pioneer in India’s Spa and Wellness Industry.

This beauty-journey started in 2003, when Richa Agarwal started her own day spa and wellness centre in Chandigarh, at a time when day spa concept was still unheard of in North India. It was not all roller coaster, as she had her share of challenges and financial constraints. But oozing with grit and confidence, she worked relentlessly and slogged it out passionately. Backed by her unflagging zeal to do something meaningful in the spa, wellness, and beauty arena – within a span of three years, she started five more spa and wellness centres.

In 2008, this charming small-town woman entrepreneur, kicked off India’s first exclusive bridal spa and make-up studio. She followed it up with a spa academy in 2009. And then another swanky spa and wellness centre in Delhi.

Her 13 years’ long journey in this industry is a testimony to her assiduity and sagacity. Her unwavering passion for beauty and wellness business has enabled her to kick off some never-before beauty and spa treatments. She was the first one to introduce the “day spa” concept at a time when even beauty experts had not heard of it.

Of course, it’s no cushy thing to set up eleven beauty and wellness centres within a span of five years. But the passion and toil of the Team Cleopatra made it happen. And the march is on!

Cleopatra – The Trusted Brand. Consistently Awarded the “Best Makeup Artists” 

Beauty industry as well as our clients that include renowned models, film actors, Miss Indias, and other celebrities reckon Cleopatra as a trusted beauty and wellness brand.

So many distinguished celebrities have been associated with Cleopatra. Some of the names the long list includes are – Katrina Kaif, Zeenat Aman, Vidya Balan, Imran Hashmi, Farhan Akhtar, Abhay Deol, Ayushman Khurana, Veena Malik, Sunil Shetty, Mahi Gill, Jimmy Shrgill, Bharti, Sanjeev Kapoor, Surender Pal, Vanya Mishra, Prachi Desai, and Honey Singh.

Cleopatra and Richa Agarwal have been extensively covered by newspapers like Hindustan Times, The Times of India, The Tribune, Dainik Bhaskar, Amar Ujala, Aaj samaj, Punjab Kesri. Magazines such as Femina, Filmfare, Ravishing, and Simply Punjabi. And channels such as Zee Business, Zee Punjabi, PTC, Day & Night, and Zoom.

That Cleopatra is the only day spa and wellness centre to have the following elite memberships, adds to the trust factor.

– SPA – International Spa Association (ISPA) USA,
– BEAUTY – Aesthetics International Association ( AIA) USA
– NUTRITION & WELLNESS – Indian Dietetics Association (IDA),
– Trained internationally at Tony and Guy, Pamela Taylor Make-up Academy, Millennium Institute of Aesthetics, Canada, and ELIM NAILTECH  Academy, USA

Awards & Honors

– India Today’s “Business Wizards North” award, presented by Punjab CM, Parkash Singh Badal.
– Best Chain of Bridal and Makeovers Award, 2015, presented by Bollywood’s Vintage Queen, Sharmila Tagore.
– Best Bridal Make-up award, presented by renowned actor Karishma Kapoor.
– Best Chain of Spa and Wellness in North India award.
– Best Salon in Chandigarh Award, presented by renowned cricketer, Kapil Dev.

Richa Agarwal feels privileged to be holding the following positions

– President, CWMTS
– Founder Member AWAS
– Member ISPA
– Member AIA
– Member IDA

Cleopatra’s Commitment

World-class Service
100% Customer Satisfaction
Commitment to Quality
Ethical Approach

Elite Memberships & Certifications

Cleopatra has the distinction of being India’s only spa, beauty, and wellness centre to have the following elite certifications and memberships:

– Spa certification from Watpo Thai Traditional Medical School, Thailand
– Hair certification from Toni & Guy academy, Singapore
– Certified member of International Spa Association (ISPA), USA
– Certified member of Aesthetics International Association ( AIA) USA
– Certified member of Indian Dietetics Association (IDA)

Besides, Richa has been trained internationally by: Tony and Guy, Pamela Taylor Make-up Academy, Millennium Institute of Aesthetics, Canada, and ELIM NAILTECH Academy, USA, Nutrition specialization from PGIMER, Chandigarh

Team Cleopatra

Cleopatra’s team is aptly headed by Richa Agarwal. She has done make-ups for renowned Bollywood actresses, models, and celebrities. All the Cleopatra’s Day Spa, Beauty, Wellness, Nutrition, and Wellness centers are efficaciously managed by a trained, certified team of aesthetics experts, spa experts, dieticians & wellness experts, and doctors.

Cleopatra Beauty Academy

Cleopatra Academy has been training the young talent and giving them a platform to live their passion and build their career in the booming beauty, make-up, wellness, and spa industry. Cleopatra has been active in the industry for more than a decade and provides the hi-end training.

Cleopatra has the distinction of being India’s only Beauty Institute having affiliations with the best of International Organizations like:

– ABMP (Associate Body Works and Massage Professionals), Canada

– International Spa Association (ISPA), USA.

The Vision

To create world-class beauty and wellness centres all across India. And each centre offering integrated spa, beauty, and wellness treatments. Thus, enabling us to make people look beautiful and live healthy, and helping more and more women join the beauty industry.

Giving Back To Society

Cleopatra loves contributing its modest share towards the society that has given it so much. Being a woman, Richa understands the challenges and the hardships women have to face in the different phases of their life. Ever since she started her journey as an entrepreneur, Richa consciously endeavoured to help women in making their life happier and more meaningful. That’s one of the reasons Cleopatra is actively involved in imparting free beauty and makeup training to women who don’t have the financial resources to afford such training.

It’s so heartening to share that this training has helped so many young women have a successful career in the beauty arena. A few of them even started their own ventures. Besides, more than 200 women work at Cleopatra centers. All this makes Richa happy at heart. And their success peps her up to further support more and more women in making their life happier.

Also, Cleopatra is privileged to be a part of “Pradhan Mantri Kaushal Vikas Yojana – PMKVY” – a flagship scheme by the Ministry of Skill Development and Entrepreneurship (MSDE), with an aim to converge, coordinate, implement and monitor activities across India.

Why Choose Us?

  • Awarded Best chain of Bridal Makeups

    Cleopatra has been awarded the Best chain of Bridal and Makeovers, 2015. The award was presented by Bollywood’s Vintage Queen, Sharmila Tagore. Also, Cleopatra won the Best Bridal Make-up award 2014, presented by renowned actor Karishma Kapoor.
  • Awarded Best Spa & Wellness Chain

    Cleopatra Spa & Salon won the Best Bridal Makeup Award, at Ravishing Wedding Awards 2014 Cleopatra won the Best Chain of Spa and Wellness in North India award.
  • Awarded Business Wizard, North India

    Richa Agarwal, Founder, Cleopatra has won the Business Wizard of North India award.